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    <loc>https://www.freyzein.com/news/sustainable-and-natural-alternatives-to-petrochemical-performance-textiles</loc>
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    <lastmod>2026-08-08</lastmod>
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      <image:title>NEWS - Sustainable and Natural Alternatives to Petrochemical Performance Textiles - Waxed cotton</image:title>
      <image:caption>Roll of Waxed Cotton</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/96ebc6ed-f876-4a04-8997-c45c37d6269f/Freyzein-Blanchard-1732.jpg</image:loc>
      <image:title>NEWS - Sustainable and Natural Alternatives to Petrochemical Performance Textiles - Tightly woven natural fabrics</image:title>
      <image:caption>A different approach, pioneered during WWII: instead of coating the fabric, weave it so densely that water can't physically get through the gaps. Ventile®, developed in Britain in the 1940s for RAF pilots' immersion suits, is the best-known example — a long-staple cotton woven at very high thread density, where the individual fibers swell slightly when wet and close the remaining gaps in the weave. No membrane, no coating, no synthetics. It's breathable, quiet, and ages well, but it's also expensive to produce and, once fully saturated, will eventually let water through, which is why it's more common in premium or heritage outerwear than in high-volume apparel.</image:caption>
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      <image:title>NEWS - Sustainable and Natural Alternatives to Petrochemical Performance Textiles - Wool</image:title>
      <image:caption>Wool doesn't need to be waterproof to perform like it in real conditions. Its fiber structure and natural lanolin content let it repel light moisture and continue insulating even when partially wet — wool can absorb roughly 30% of its weight in water before it feels wet to the touch, which is why it's remained a base layer and mid layer staple for outdoor and alpine use for over a century. It's not a replacement for a hard shell in sustained heavy rain, but for wind resistance, insulation, and light precipitation, it's one of the most proven natural performance fibers there is.</image:caption>
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      <image:title>NEWS - Sustainable and Natural Alternatives to Petrochemical Performance Textiles - Cellulose-based membranes</image:title>
      <image:caption>The newest category, and the one closest to a direct, drop-in replacement for synthetic waterproof-breathable membranes. Instead of weaving or coating the outer fabric, this approach builds a genuinely waterproof, breathable membrane — the same functional layer at the heart of other laminates — out of cellulose, the natural polymer found in cotton, wood pulp, and other plant fibers, instead of PTFE or polyurethane. FreyZein®, an Austrian material science company, is developing this category with its S9 and SX membrane platforms: cellulose-based, PFAS-free membranes designed to laminate onto lightweight natural face fabrics, adding windproofing, water repellency, and breathability while keeping the fabric's natural handfeel and aesthetics.</image:caption>
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    <loc>https://www.freyzein.com/news/acr-innovation-award-2025</loc>
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    <lastmod>2026-08-08</lastmod>
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      <image:title>NEWS - ACR Innovation Award 2025 - Make it stand out</image:title>
      <image:caption>The winning teams of the Innovation Award 2025 in Vienna, Austria.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/3e537c81-dda4-45b1-a458-f0922ee5d711/MG_0139.jpg</image:loc>
      <image:title>NEWS - ACR Innovation Award 2025 - Make it stand out</image:title>
      <image:caption>Photo credits: APA-Fotoservice / ACR – Austrian Cooperative Research / Leitner</image:caption>
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    <image:image>
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      <image:title>NEWS - ACR Innovation Award 2025 - Make it stand out</image:title>
      <image:caption>Tom Wright (V-Research, third from the left) and Barnaby Caven (FreyZein, second from the right) receive the ACR Innovation Award.</image:caption>
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    <lastmod>2026-08-08</lastmod>
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      <image:title>NEWS - Global Startup Summit 2025 India - Make it stand out</image:title>
      <image:caption>Founder and CEO of FreyZein Jan Anders Karlsson at the Global Startup Summit in Tamil Nadu.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/621f1a9d-799d-46cb-b8b0-aa8baaaf3d90/SRP_2074.jpg</image:loc>
      <image:title>NEWS - Global Startup Summit 2025 India - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/0b616d01-87c1-404e-ab50-9b091ccc56cd/cffa8cbd-3352-428d-9af0-e1818dff9d0f.jpeg</image:loc>
      <image:title>NEWS - Global Startup Summit 2025 India - Make it stand out</image:title>
      <image:caption>Jan showing samples of the S° Series at FreyZein’s booth.</image:caption>
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    <loc>https://www.freyzein.com/news/gfc-dornbirn</loc>
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    <lastmod>2026-08-08</lastmod>
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      <image:title>NEWS - GFC Dornbirn - Make it stand out</image:title>
      <image:caption>CTO &amp; Co-Founder Dr. Barnaby Caven during his pitch for the Innovation Award at the GFC.</image:caption>
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      <image:title>NEWS - GFC Dornbirn - Make it stand out</image:title>
      <image:caption>Dr. Barnaby Caven from FreyZein (left) together with the CTO of Circ ©, Sean Su (right).</image:caption>
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    <loc>https://www.freyzein.com/news/expo-2025-osaka</loc>
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    <lastmod>2026-08-08</lastmod>
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      <image:title>NEWS - EXPO 2025 Osaka - Make it stand out</image:title>
      <image:caption>A flyer for the Austria Pavillon at the Expo in Osaka.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/4585e23c-1ee4-434a-9880-b7048d1bf624/Coffee+Break+EXPO+Osaka+Japan</image:loc>
      <image:title>NEWS - EXPO 2025 Osaka - Make it stand out</image:title>
      <image:caption>Founder Jan Anders Karlsson (left) and CTO &amp; Co-Founder Dr. Barnaby Caven (middle) networking during a break.</image:caption>
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    <loc>https://www.freyzein.com/news/groz-beckert</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/b98cf8fe-8336-4bad-b97b-c1aadc6fd1a5/ovatta_falda_3.jpg</image:loc>
      <image:title>NEWS - GROZ-BECKERT - Make it stand out</image:title>
      <image:caption>TerraDown™ , FreyZein’s innovative, aerocellulose-infused thermal insulation material.</image:caption>
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      <image:title>NEWS - GROZ-BECKERT - Make it stand out</image:title>
      <image:caption>Aerocellulose by FreyZein used in TerraDown™.</image:caption>
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    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/a3b95377-f930-4f76-a175-897a8171a0d5/front_beige.png</image:loc>
      <image:title>NEWS - ESA Spark x FreyZein - Make it stand out</image:title>
      <image:caption>Front view of the ESA Spark jacket designed and developed by FreyZein.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/75ee2747-f4ab-420b-b74e-adc5476b12a5/back+beige.png</image:loc>
      <image:title>NEWS - ESA Spark x FreyZein - Make it stand out</image:title>
      <image:caption>Back view of the ESA Spark jacket designed and developed by FreyZein.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/cc37be44-1b09-4e5e-a275-f28b4ac59d47/tempImagelR9cLI.jpg</image:loc>
      <image:title>NEWS - ESA Spark x FreyZein - Make it stand out</image:title>
      <image:caption>Details of the ESA jacket by FreyZein pioneering the innovative thermal insulation TerraDown™.</image:caption>
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    <loc>https://www.freyzein.com/news/performance-days</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/04d191c9-d284-4b35-9e87-3601b2269bce/PD+FYZ+2</image:loc>
      <image:title>NEWS - Performance Days Munich - Make it stand out</image:title>
      <image:caption>Dr. Barnaby Caven explaining the properties of TerraDown™ to an interested visitor.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/a8acd235-67a8-4c8d-9d2f-f04fb364e97c/IMG_2270+Large.jpeg</image:loc>
      <image:title>NEWS - Performance Days Munich - Make it stand out</image:title>
      <image:caption>Material story explaining the production process of TerraDown™.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/70cfc59b-be2e-4cf6-8f10-cc3b83f0a736/IMG_2310+Large.jpeg</image:loc>
      <image:title>NEWS - Performance Days Munich - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.freyzein.com/news/intransit</loc>
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    <lastmod>2026-01-07</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/662d05e5-c147-4f67-85a7-71d124007f41/feedstock_pulp_agriwaste_textileWaste.jpg</image:loc>
      <image:title>NEWS - IN-TRANSIT - Top: Cellulose sheets Middle: Agriwaste (Hemp stalks) Bottom: Ground Cellulose.</image:title>
      <image:caption>Top: Cellulose sheets; Middle: Agriwaste (Hemp stalks); Bottom: Ground Cellulose.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/68a72747b4d46e34a3bdd768/612e8901-d54c-44e0-936e-f2fe4eddd951/InTransit_FYZ-3.jpg</image:loc>
      <image:title>NEWS - IN-TRANSIT - Make it stand out</image:title>
      <image:caption>Outdoor jacket created by FreyZein for the INTRANSIT project, pioneering TerraDown with incorporated agriwaste.</image:caption>
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      <image:title>NEWS - IN-TRANSIT - Make it stand out</image:title>
      <image:caption>Detail shot of the INTRANSIT jacket by FreyZein.</image:caption>
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